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Great National the UK and Ireland’s largest independent hotel management and marketing services provider.

Chief E-Commerce Officer

Due to the continued growth in our hotel marketing and revenue management services divisions now supporting over 130 hotel clients through the UK and Ireland. Great National Group would like to invite applications for the position of Chief E-Commerce Officer at our Head Office in Ennis, County Clare.

Location: Ennis
Terms: Contract | Full Time
Contact: Nichola Deere | Chief People Officer

As a senior member of GNG’s Executive Management Team, the Chief E-Commerce Officer will lead the growth of GNG’s online presence across direct (OWS) and indirect (OTA/GDS) channels to deliver scalable returns whilst providing end-to-end digital solutions for our clients’ hotels and GNG services.

Our ideal candidate will possess the ability to understand our clients’ requirements and translate them into commercially viable digital solutions that span across the range of media, technology, and channels - direct (OWS) and indirect (OTA/GDS) - whilst shaping and managing GNG’s own e-commerce brand strategy.

Contact: Nichola Deere | Chief People Officer

Role responsibilities include:

  • Managing client relationships and expectations, demonstrating the ability to maintain composure and answer relevant client questions while presenting on and adding to media strategy insights and recommendations
  • Growing and evolving GNG’s e-commerce capabilities across direct (OWS) and indirect (OTA/GDS) channels while providing leadership on innovative solutions that protect our clients’ and GNG’s brand objectives
  • Responsibility for developing and growing the digital strategy for the Great National Group’s various services including Revanista and the recruitment of member hotels into GNG.
  • Deploying a deep understanding of the hotel direct (OWS) and indirect (OTA/GDS) distribution landscape including evolving tools and platforms used to improve online presence, maintaining compliance, and a strong command of data capture techniques and reporting to provide measurable results; ultimately, to translate trends into business opportunities
  • Leading, mentoring and developing the e-commerce team as well as working with cross functional partners and departments
  • Ability to interact with all levels of the organization, to articulate a vision and to create the supporting strategy
  • Leveraging the use of analytics to provide insights and make recommendations to reach consumers in new ways in order to improve ROI
  • Demonstrate unmatched expertise in e-commerce on behalf of GNG amongst clients, stakeholders and investors whilst mentoring colleagues so as to drive talent
  • Sanity checking client and brand e-commerce campaigns across direct (OWS) and indirect (OTA/GDS) channels in line with best practice, ROI, budget parameters
  • Driving improvements in techniques and key processes including design, marketing, pricing, yielding and data analytics to keep abreast of industry trends and emerging technologies
  • Building relationships with industry service providers, vendors and technology partners to further client and GNG brand objectives
  • Aligning direct (OWS) and indirect (OTA/GDS) channel strategies, driving channel switch and reduced costs of sale

Contact: Nichola Deere | Chief People Officer

Minimum Requirements:

Relevant 3rd level qualifications, minimum 5 years senior hotel or tourism or FMCG retail industry experience including marketing, data analytics, e-commerce, channel management and yield management.


Ennis, Co. Clare with UK and Ireland travel as required. Great National Group facilities & encourages hybrid working.

Disclaimer: This above list of job duties is not an exclusive or exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job.

While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.

Job Type: Full-time


  • Monday to Friday

Contact: Nichola Deere | Chief People Officer


Great National Hotels and Resorts
15, Clare Technology Park, Gort Road, Ennis, Co. Clare, V95Y P48, Ireland.

Ireland Office: +353 65 6862001

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